Business Implementation for Health and MedTech: Project to Market Overview

Course objectives

By the end of this module, you should be able to

Business Planning

• Analyze market positioning by conducting in-depth market landscaping (competitive landscape distribution channel, existing models) to develop a business plan with clear value proposition
• Demonstrates confidence in defending and pitching the business, networking and basic negotiation skill to initiate investment and partnership discussions

Market Access Competency

• Apply understanding of healthcare value chain to elucidate identify the key stakeholders and factors influencing commercial viability of a product in target market (e.g., reimbursement infrastructures, key decision makers) and/or adoption into healthcare system
• Apply principles of coding, coverage and payment.
• Evaluate and analyse pricing and reimbursement schemes and healthcare economics across key target markets
• Examine key channels in key target markets (e.g., public hospitals and clinics via tender and group procurement, private hospitals via private healthcare insurance and private procurement)
• Prepare a preliminary health technology assessment for quick compare and contrast to identify key target markets and value proposition to enter
• Derive initial pricing model and test deployment

Intellectual Property Competency

• Define the inventive concept and analyze its positioning to determine its strength and weaknesses to develop a good competitive IP advantage and filing strategy

Regulatory

• Understands the required regulatory and quality requirements, i.e., guidance documents, standards for different kinds of innovation projects; Able to design and carry out necessary tests and documentation.

Clinical Trial Planning

• Analyze different types of clinical trial strategies to meet clinical trial objectives

Operational Planning

• Explain the operational aspects and financial aspects required for a health and medtech company to function, including processes, people, resources, budget