Business Model Innovation for Healthcare Innovations

By the end of this module, you should be able to

• Construct and execute basic customer and market survey for concept or product validation and to articulate key value proposition
• Analyze market positioning by conducting in-depth market landscaping (competitive landscape distribution channel, existing models) to develop a business plan with clear value proposition
• Examine and articulate key stakeholders along the value chain and the jobs to be done
• Prepare a preliminary market analysis (top-down and bottom up)
• Apply understanding of healthcare value chain to elucidate identify the key stakeholders and factors influencing commercial viability of a product in target market (e.g., reimbursement infrastructures, key decision makers) and/or adoption into healthcare system
• Articulate value proposition in relation to initial pricing and business model